It is well known that we only deal with companies or people that we Know, Like and Trust. This is the KLT factor. So how do we get that KLT factor working for us? Below is a list of thoughts on getting the KLT factor working for you.

1. Let your clients get to know your company, your staff and even you. While we don’t want to spend all our days socialising with our clients and not having enough time to do profit generating activities, if your clients feel that they know who you are and what you are about, they will feel more confident in their dealings with you.

2. Be open with people. When a company or individual hide information, or aren’t 100% open about a product or service, the people they deal with will pick this up. This may not be right then and there, but at some point it will come to the surface and the client will know they have been dealt with badly. This only ever has a bad outcome, and it takes time to repair any damaged caused by this kind of business dealing.

3. Develop Trust between you and your clients. This can be simple things like making sure you deliver your promises on time. Giving them more value than they pay for, or finding other ways to build that level of trust so that your clients feel comfortable in coming to you to solve their problems, and referring their family and friends to you as well.

While there are probably a lot more things that you can do to help increase your KLT factor with your clients, this should give you a good starting ground from which to work.